AJHP print or online

Unofficial recommendation for ASHP - have an option to stop mailing AJHP to save money, energy and to optimize online revenue. No? How about buying me a Kindle? See below.
Printing The NYTimes Costs Twice As Much As Sending Every Subscriber A Free Kindle. http://www.businessinsider.com...bscriber-a-free-kindle

"What we're trying to say is that as a technology for delivering the news, newsprint isn't just expensive and inefficient; it's laughably so."

Mailing all that AJHP paper and plastic must cost a fortune! Also NYTimes reported that Overall Ad revenue was down 20.9%! Internet ad revenue was down only 3.8%. Further evidence that advertisers are more likely to cut paper ads versus on line ads.
For example, if I was looking for a Transplant pharmacist, an ad in a transplant related on-line article would have more value than placing a shot gun print ad.

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Tags: pharmacy, web2.0

pharmacy, web2.0